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AAPOR Online Panel Task Force Report (2010): AAPOR Report on Online Panels, (*) A report prepared for the AAPOR Executive Council by a Task Force operating under the auspices of the AAPOR Standards Committee.new
http://www.aapor.org/AM/Template.cfm?Section=AAPOR_Committee_and_Task_Force_Reports&Templa
te=/CM/ContentDisplay.cfm&ContentID=2223

(*)米国世論調査協会(AAPOR)が開示した,オンライン調査実施における現時点の状況をレビューし指針を示した報告。特別検討委員会を構成し2008年から検討してきた内容の報告だとある。オンライン調査,ウェブ調査に関連する人,関心のある人にとっては必読の報告。
AC Nielsen Center for Marketing Research in University of Wisconsin-Madison School of Business.
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Couper, M.P. (2008): Special Issue on Web Surveys, Public Opinion Quarterly, Vol. 72, No. 5 2008.
Couper, M.P. (2008): Designing Effective Web Surveys, Cambridge University Press.new
(*)ウェブ調査に関連した興味深い内容,関係者必読の書。これについて,下記の要約表と抄訳を用意した。
大隅昇(2009):M.クーパー著『効果的なウェブ調査の設計』を読んで,「よろん」日本世論調査協会報,第104号,p50-60.
Dr.Couper's Book reviewing in Yoron_No104-Nov,2009.pdf(2.3MB)
Designing Effective Web Surveys_Contents(summary).pdf(280KB)
Designing Effective Web Surveys_概要紹介_HP.pdf(1.4MB)
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Grossnickle, J. and Raskin, O. (2001): The Handbook of Online Marketing Research, McGraw-Hill.
Grossnickle, J. and Raskin, O. (2001): What’s Ahead on the Internet - New tools, sampling methods, and applications help simplify Web research, Marketing Research, Summer 2001, 8 - 13.
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Groves, R.M., Fowler, F.J., Couper, M.P., Lepkowski, J.M., Singer, E., and Tourangeau, R.(2009): Survey Methodology (second edition),John Wiley.new
(*)下記の本に若干の補足,調整を行った改訂版.
Groves, R.M., Fowler, F.J., Couper, M.P., Lepkowski, J.M., Singer, E., and Tourangeau, R.(2004): Survey Methodology (first edition),John Wiley.
Gunn, H. (2002): Web-based Surveys: Changing the Survey Process. First Monday, 7 (12)
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Heeringga, S.G., West, B.T., and Berglund, P.A. (2010): Applied Survey Data Analysis, in Statistics in the Social and Behavioral Sciences Series, Chapman and Hall/CRC.update
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Holbrook, A.L., and Krosnick, J.A. (2010):“Measuring Voter Turnout by Using the Randomized Response Technique, Evidence Calling into Question the Method's Validity”, Public Opinion Quarterly, 2010 74(2):328-343update
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Miller, T. Rake, D. Sumimoto, T., and Peggy Hollman, P., and Nielsen Students, A.C. (unknown year): Reliability and Comparability of Choice-Based Measures: Online and Paper and Pencil Methods of Administration.
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(*)「なか見検索」が下記から可能
http://www.amazon.co.jp/gp/reader/1606234102/ref=sib_dp_pt#reader-link
Stoop, I. and Wittenberg, M.(2008): Access Panels and Online Research, Panacea or Pitfall?, Proceedings of the DANS Symposium, Amsterdam, October 12th, 2006.
(*)オンライン調査(ウェブ調査,インターネット調査)のパネル構築に関しての議論が行われたシンポジウム記録。ウェブ調査の全体的な課題,代表性の問題,複数パネルの比較調査例の分析などについて,合わせて9編のペーパーがある。
Sue, V.M., Lois A., and Ritter, L.A. (2006): Conducting Online Surveys, Sage Publications.
Taylor, H. (2000): Does internet research work? International Journal of Market Research, 42(1) 51-53.
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